Attribution & tracking
Last-click attribution
Last-click attribution credits the conversion to the most recent affiliate link or touchpoint the customer interacted with before buying.
It is the most common model in affiliate marketing because it is simple and maps cleanly to a single payout. The downside is that it ignores partners who introduced the customer earlier in the journey.
Alternatives include first-click attribution (crediting the introducing touch) and multi-touch models that split credit across several touchpoints.
Related terms
Run every partner program from one platform.
Affiliate, referral and influencer — free to start, server-side attribution, and payouts you own.