Attribution
Attribution is the process of determining which affiliate, referrer or campaign gets credit for a conversion, based on the touchpoints that preceded the sale.
Attribution models decide how credit is assigned when multiple partners or channels are involved — for example last-click (the final touch wins) or first-click (the introducing touch wins). The model directly affects who gets paid.
Reliable attribution also has to survive real-world conditions: ad blockers, privacy features that strip cookies, refunds, and duplicate events. Systems that resolve attribution on the server, against billing data, tend to stay accurate where cookie-only tracking breaks.
affixo resolves attribution server-side across six precedence-ordered methods — first match wins, credited once — so a conversion is never double-counted even if a webhook is re-delivered.
Run every partner program from one platform.
Affiliate, referral and influencer — free to start, server-side attribution, and payouts you own.