Brand kit
The affixo brand, in one place.
Logo variants, the color palette, type and the usage rules that keep it consistent. One rule above all: keep the accent blue scarce.
Logo
affixo
Primary · color
affixo
Reverse · white
affixo
Monochrome · ink
Mark only
Color · click to copy
Copied
Blurple carries the action; cyan is a spark for data and highlights; violet is reserved for the logo. Neutrals do the rest.
Typography
Geist
Display & body. Headings at 500 with tight tracking; body at 400.
Geist Mono
Data, code, attribution logs, URLs and figures.
affixo
The wordmark gradients the x from violet to cyan — never retype it in a system font.
✓Do
- Give the logo clear space equal to the mark's height.
- Use the white reverse version on dark or busy backgrounds.
- Keep the accent blue scarce — CTAs, key numbers, resolve moments.
✕Don't
- Stretch, rotate, recolor or add a shadow to the logo.
- Retype the wordmark in a system font.
- Put the color logo on a low-contrast background, or flood the UI with blue.