Metrics
EPC (earnings per click)
EPC, or earnings per click, is the average commission an affiliate earns per click they send, calculated as total commissions divided by total clicks.
EPC is a headline measure of how well an offer converts traffic into commission. Affiliates use it to compare programs; merchants use it to gauge how attractive their offer is to partners.
Because it blends conversion rate and commission size, a high EPC signals an offer that is both worth promoting and effective at converting the traffic it receives.
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