Metrics
Conversion rate
Conversion rate is the percentage of visitors or clicks that complete a desired action — such as a signup or purchase — out of the total who had the opportunity.
In affiliate marketing, conversion rate connects the traffic an affiliate sends to the revenue it produces, and combines with commission size to determine earnings per click.
Attribution accuracy affects reported conversion rate: if tracking misses conversions, a partner's real performance is understated.
Related terms
Run every partner program from one platform.
Affiliate, referral and influencer — free to start, server-side attribution, and payouts you own.