Attribution & tracking
Sub-ID tracking
Sub-ID tracking lets an affiliate or influencer append a custom identifier to their links so they can break performance down by placement, campaign, or individual post.
A single partner can use many sub-IDs — one per video, email or landing page — and see which specific placements drove conversions, without needing a separate account for each.
This granularity is especially valuable for creators and larger affiliates who run many placements and want to optimize the ones that actually convert.
Related terms
Run every partner program from one platform.
Affiliate, referral and influencer — free to start, server-side attribution, and payouts you own.